Social Marketing

Social Marketing

Social marketing revolves around the conversation others are having about you. These conversations can launch your brand into new and exciting opportunities, or lock your brand into a negative perception spiral. You can choose to facilitate the conversation, observe it or ignore it.

As of December 31, 2012, Facebook has over one billion active users. They had $1.585 billion in ad revenue in the fourth quarter, an increase of 40 percent from the year prior.

Social media is not just a young persons’ fad. According to a study done by Pew Internet, 50% of adults ages 50-64 report being active on a social networking site. The study also tells us that nearly a fifth of all women online are on Pinterest.

Shifting the Paradigm

BUILDING COMMUNITY IN THE SOCIAL MEDIA SPACE IS AN EFFECTIVE WAY TO:

  • Increase brand awareness and favorability
  • Monitor and act upon customer concerns, ideas and requests
  • Show an immediate, proactive response in crisis situations

VI's marketing specialists will help you accomplish fundamental milestones of a successful social marketing campaign. We focus on helping you empower the right people, to transmit the right messages, through the right places and platforms.


Phase One

DESIGN

  • The design of your campaign will be based on the needs of the audience on which you intend to have an impact.
  • • Define your message
  • • Research your advocates
  • • Create your content
  • • Secure core advocates
  • • Train your advocates

Phase Two

IMPLEMENTATION

  • How you implement your social marketing campaign will be based on the needs of the audience on which you intend to have an impact.
  • • Launch the catalyst
  • • Empower advocates
  • • Support your advocates
  • • Reward your advocates

Phase Three

CONTROL

  • How you control your social marketing campaign will be based on the needs of the audience on which you intend to have an impact.
  • • Understand what you have control over
  • • Proactive tactics
  • • Reactive tactics