Social marketing is all about the conversation others are having about you. You can either choose to facilitate the conversation, take part in it or ignore it.
These viral conversations can either launch your brand into new and exciting opportunities, or lock your brand into a negative perception that can halt your progress.
These viral conversations can either launch your brand into new and exciting opportunities, or lock your brand into a negative perception that can halt your progress.
- 41% of the U.S. Internet user population visited a social network in 2008
- 44% of Internet users will visit a social network monthly in 2009
- Nearly 6 out of 10 Americans interact with companies on social media sites
- 85% of social media users thought companies should interact with consumers online
- Facebook alone has 700,000 users every day


