Crisis

Crisis Response

A crisis may be an isolated incident or a pattern of dysfunctional behavior that prevents the normal functioning of an organization.

Examples include:

  • Natural disasters

  • Employee misconduct

  • Negative coverage in traditional or social media

  • Leadership dysfunction

  • Attacks from special interest groups

  • Embezzlement or ongoing financial distress

  • Union management disputes

  • Board division, dysfunction and conflict

What is Unique About VI?

VI pushes beyond the symptoms to understand and address the pathology. Many crisis management firms engage in spin and ignore the root cause embedding dysfunction into the organization.

The VI approach provides:

  • Multi-layered plan to account for deeper structural problems.

  • Communication plan with flex-focus message strategies to account for the needs of different stakeholder groups.

  • Proactive media assistance with a strong leadership component, to increase confidence and lower stress.

  • An assessment of the organizational culture to identify other issues that influenced the current crisis.

  • A focus on connecting and communicating with key stakeholders during the crisis to increase the likelihood of a full recovery.

  • Identification and development of resources for leaders before and after the crisis.

  • Assistance in developing and implementing organizational change for sustainability and growth.

For immediate crisis assistance call: (616) 481-4134